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Full referenceLago, Francesca Dal, “Crossed Legs in 1930s Shanghai: How "Modern" the Modern Woman?” (2000)
TypeJournal article
Author(s)Lago, Francesca Dal
Title“Crossed Legs in 1930s Shanghai: How "Modern" the Modern Woman?”
Year2000
JournalEast Asian History
Number19
Start page103
End page144
LanguageEnglish
SubjectHistory
Keywordswomen; gender; culture
AbstractExamines representations of women in Shanghai calendar posters and commercial art during the 1930's. in southern China, these images exclusively portrayed women as the conveyors of modern commercial messages. The configuration of women's bodies and the uses of eroticized poses increasingly linked the acquisition and consumption of luxury with emancipated modernity. Thus, the representation of the "new woman" was the ideal stimulus to new forms of consumption.
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